In order to create a great website, you have to sometimes put your personal opinions and feeling aside. A web site is going to perform if your average visitor finds it usable and gets lead into the sections where you want them to go. There are many websites out there that are pretty but don’t do too much. Web design is all about getting people to buy your products and services. Just like a convenience store is designed to generate as much revenue as possible for the store owners. When you want a site designed, make sure that it’s clean and easy to navigate. Don’t confuse the visitor with too much information in all the wrong places. Give them the option to find information, but don’t let it distract those that are already ready to buy.